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Show up
Show up
/ʃəʊ ʌp/
PHRASAL VERB
To understand your customers’ needs, so you can be there with the right answers at the right time.
Audience analysis
Showing up starts by understanding your customers’ truth.
We get to know their world through:
Audience analysis
Competitive analysis
Sector
research
Social
listening
Strategy feeds our creativity. Here’s a selection of our work.
Work
INTEL
We talk your audience’s language. Even if that language is code.
Intel wanted to encourage Python developers to sign up for an AI certification course. After interviewing developer evangelists, we learnt that this audience is notoriously sceptical of advertising. But not many had tried humour. So we spoke to them differently. And they approved.
ADOBE
Creating out-of-the-ordinary ideas in B2B.
When it came to helping Adobe engage existing and potential business customers, no ordinary experience would do. Experience Makers – the virtual book club – was a live event hosted by Steph McGovern that educated ‘readers’ on the power of customer experience. Readers were sent a book pre-event, and could even ask guest speakers questions during the event via live chat.
SALESFORCE
Compelling content starts conversations.
Last year, we helped Salesforce show up in the ears of 11,000 listeners with their Blazing Business Trails podcast. Over 25 episodes, the round-table series covered multiple themes, designed to resonate with audiences across a number of industries and position Salesforce as a strategic partner of choice.
TATA COMMUNICATIONS
Campaigns that really resonate drive revenue.
Tata Communications set us a challenge: position the business as an enabler of hybrid working. Our answer? The ‘Start a workplace evolution’ campaign, complete with messaging and a toolkit that generated $35.5 million in annual contract value.
SALESFORCE
Bespoke content that scales helps brands show up for even more customers.
Salesforce wanted to keep the momentum going with 30 of their key accounts. To help drive engagement, we created a bank of assets including blogs, videos, ebooks, reports and infographics – giving Salesforce access to 80 pieces of modular content, personalised and relevant to each account.
ADOBE
Compelling content starts conversations.
Adobe set out to rewrite conversations around personalisation. So, together, we created ‘Level up personalisation’; a campaign with its own distinct messaging, comprehensive guide and pinball-style game that ensures businesses never drop the ball on personalisation.
Contact
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