Adobe came to us because they needed to revitalise what personalisation meant, in order to stand out in a busy market place and show up for an audience who was experiencing message fatigue with personalisation as a term.

We created a game and report geared around accelerating the buying process to bring to life how Adobe could help create high-scoring engagement, and set up wider content to be effective. 

Much like pinball, the objective in the game of personalisation is to not drop the ball. Get it right, and there’s a chance to win big with customers. 

As the users progressed through the game they scored points, before unlocking a bonus round that quizzed them on their personalisation knowledge.